The United Center, home to the Chicago Blackhawks and Chicago Bulls, is embarking on a major development initiative for the surrounding area, known as the 1901 Project. Inspired by Chicago’s motto, “Urbs in Horto” (City in a Garden), this long-term, multi-phase project aims to create vibrant neighborhoods, green spaces, collaborative programming, economic opportunities, and more. For over 17 years, Strattonwebs.com has partnered with the United Center, providing digital solutions to support the arena’s evolving needs. For the 1901 Project, the United Center required a concise yet impactful website to effectively communicate the vision of the development to investors and city stakeholders. Built on WordPress using the Kadence Block Editor, the new site features a sleek, modern design with photo and video galleries, updates, announcements, and contact information. Hosted on WP Engine, the website highlights the project’s potential while offering a user-friendly experience, encouraging investor inquiries and stakeholder engagement. It also allows the United Center team to easily update content, ensuring the site evolves alongside the project. The launch of the 1901 Project website marks a major milestone in the United Center’s ambitious plans.