Busy Bee, a petroleum company with nearly 80 years of industry experience, was founded in 1935 by J.P. Johnson, originally serving as a Sinclair commission agent. Known for its commitment to exceptional customer service, Busy Bee operates multiple gas station locations across Florida and remains dedicated to serving its communities.
To enhance their existing ecommerce experience, Busy Bee partnered with Strattonwebs.com. Recognizing the limitations of their outdated and unoptimized solution, the company sought a new ecommerce platform that would better align with its business goals and customer needs.
The revamped website focused on improving user experience, introducing intuitive navigation that allows visitors to easily explore the site’s content and offerings. A smooth and efficient product ordering journey was implemented to ensure a hassle-free purchasing process for customers. Additionally, a directory was developed to simplify location searches and provide clear directions.
Strattonwebs.com implemented the WooCommerce platform, enabling Busy Bee to showcase its products effectively and reach a wider audience. The user-friendly interface allows the company to manage its product catalog with ease, streamlining the sales process. An events section was also integrated, offering customers an overview of both upcoming and past events hosted by Busy Bee, encouraging greater engagement and participation in the company’s initiatives.