Ever dream of a day with enough hours to handle everything on your plate?

While adding more hours to the day might be a fantasy, marketing automation is bringing that dream a little closer.

What is Marketing Automation?

Imagine software that takes care of repetitive marketing tasks – that’s marketing automation in a nutshell. It frees you up to focus on strategic initiatives by automating things like email triggers, personalized messages, and lead nurturing. This allows you to connect with your audience more effectively and convert leads into loyal customers.

Emails: The Low-Hanging Fruit of Automation

Email is the perfect starting point for marketing automation. With dozens of platforms offering user-friendly interfaces, setting up automated email workflows is easier than ever. Most platforms can handle basic automation, with higher-end options offering more customization and targeted campaigns.

Marketing automation goes beyond email, allowing you to personalize content across various channels like social media and SMS (text messaging) for a truly omni-channel experience.

Types of Automated Emails to Boost Your Business

Here are some examples of automated email campaigns that can benefit your business:

• General Business: Welcome series, onboarding sequences, re-engagement emails, birthday/anniversary greetings, membership renewals, event reminders.
• Ecommerce: Abandoned cart recovery sequences, abandoned browse recovery, product follow-up emails, product review requests, welcome emails for new customers, emails highlighting your best customers or new products.

Beyond Mass Communication: The Power of Personalization

By automating these processes, you maintain consistent communication with your audience on their terms. Personalized messages feel less like generic blasts and more like one-on-one conversations, fostering trust and brand loyalty.

Let’s Get Visual: A Sample Marketing Automation Workflow

Imagine sending a targeted email showcasing a new whitepaper. Marketing automation allows you to:

• Set up a trigger that automatically sends a thank-you email to those who open your email, click the link, and download the whitepaper.
• Wait a few days to avoid overwhelming subscribers, then send a follow-up email highlighting a relevant case study.
• Identify “hot leads” who opened both emails and engaged with your content. These leads can be qualified leads with a high interest level, ready to be nurtured by your sales team.

The Power Behind the Scenes

Developing the strategy, workflows, messages, and implementation can be the most challenging aspect. This is where agencies like Strattonwebs.com come in. Our expert team can craft targeted campaigns that build trust, educate your audience, and ultimately drive sales.

The Stats Speak for Themselves

• B2B marketers report that generating more and better leads is the top benefit of marketing automation (Pepper Global, 2014).
• 64% of marketers saw positive results within the first six months of implementing marketing automation (Regalix, 2015).
• Abandoned cart emails boast a staggering 40.5% open rate (eMarketer, 2015).

Stop Dreaming, Start Automating!

Marketing automation isn’t a futuristic fantasy – it’s a powerful tool available today. Let Strattonwebs.com help you harness its potential and transform your marketing efforts.

Article contributed by: Scott Lemke, Digital Marketing Strategist
 

About Author

Strattonwebs.com assembles a skilled team of strategists, technologists, and content creators to keep you informed on the ever-evolving landscape of technology. We delve into a broad spectrum of topics, encompassing website design, development, digital marketing strategies, e-commerce solutions, accessibility considerations, secure website hosting, and more. Equipping our clients, potential partners, and readers with valuable knowledge is a core principle. We take pride in being a leading voice within the industry.