Afton Chemical Corporation, a manufacturer of driveline, engine oil, fuel, and industrial additives, sought to establish a strong digital presence and partnered with Strattonwebs.com to achieve this. Their goals included enhancing user experience, boosting SEO visibility, and improving data reporting for their digital initiatives.
Following a thorough functional audit, Strattonwebs.com’s development team optimized the site code for peak performance, migrated hosting to a PCI-compliant data center, and re-engineered Afton’s Kentico CMS. These improvements resulted in a faster, more stable website. Simultaneously, the digital marketing team focused on increasing Afton Chemical’s site visibility and fostering a digital-first mindset across the company.
The team began by conducting a comprehensive user experience (UX) audit to create a seamless browsing experience that encouraged contact form submissions and resource downloads. Alongside these UX/UI enhancements, they performed an SEO audit to identify and address issues limiting the site’s search engine performance. This laid the groundwork for a full SEO strategy, positioning Afton prominently in organic search results. Custom-branded analytics dashboards were also developed to provide key decision-makers with actionable insights.
Since partnering with Strattonwebs.com, Afton Chemical has experienced substantial growth in website traffic, contact submissions, and resource downloads.