The Wisdom of the Ancients and the Swift Deer: A Look Back

Imagine a time, fifty winters past, where a device holding endless knowledge could fit in the palm of your hand. Such a notion would seem like a whisper from the spirit world! Yet, the year is 2017, and this prophecy has come to pass. Today, like the ever-present sun, mobile devices connect us to the vast web. Just as the buffalo adapts to the changing seasons, businesses too must embrace this digital migration. This guide explores how modern marketers can walk the path of the mobile user.

Heeding the Call of Responsive Design

Have you ever encountered a website that feels cramped on your phone, like a misplaced arrow in a tepee? Text might be too small, forcing you to squint and use two fingers to navigate. We’ve all stumbled upon such frustrating experiences, often leading us to abandon ship and seek what we need elsewhere.

Don’t let your customers face this fate! Responsive design ensures a seamless experience for all, be it business-to-business (B2B) or business-to-consumer (B2C). A responsive website fosters a smooth journey, avoiding unnecessary effort for your valued customers. Remember, a frustrated user is unlikely to return.

If your digital presence hasn’t embraced responsiveness yet, consider it a top priority. It’s a wise investment in your future success.

Reaching Them on the Move: The Power of Mobile Emails

In today’s fast-paced world, inboxes overflow with messages, each vying for a mere moment of attention. A compelling subject line might entice an open, but the key to conversion lies in effortless user experience. Optimizing your emails for mobile ensures your message is received clearly.

Imagine an email that appears fragmented on a phone screen, with a call-to-action button hidden amongst the text. Such a design requires constant zooming and scrolling, a barrier many won’t overcome. By ensuring mobile-friendliness, you increase the chances of your message being read and acted upon.

Let Strattonwebs.com be your guide on this mobile journey. We offer expert advice on crafting exceptional mobile experiences for your users, ensuring they find the information and products they seek with ease.


About Author

Strattonwebs.com gathers a skilled circle of strategists, technologists, and storytellers to walk with you on the path of ever-evolving technologies. We share our knowledge on a broad range of topics, weaving tales about website design, development, the hunt for customers in the digital world (digital marketing), trading posts of the web (ecommerce), ensuring all can join the journey (accessibility), and the secure fires that keep your web presence strong (website hosting and security). Equipping our clients, those who seek our wisdom (prospects), and all who follow our words (readers) is a sacred duty. We are honoured to be a trusted voice within this ever-changing landscape.