Kelco Industries, a leader in engineering innovative custom components for industrial equipment and complex assembly challenges, recently unified its manufacturing brands under the Kelco Industries umbrella. To create a high-performance website that showcases their diverse product catalogs and four distinct product lines, they partnered with Strattonwebs.com. The development team chose to continue using WordPress as the content management system (CMS) for the new site. Unlike the previous setup, which required developer assistance and custom coding for updates, the new WordPress website was designed to empower the Kelco team to manage their online presence independently. The content structure, editing tools, and training provided to internal contributors ensured the Kelco team could easily handle site updates. The redesign focused on delivering a user-friendly experience for presenting Kelco’s wide range of products. Customers familiar with any of the four established brands can continue shopping within their respective catalogs, or they can explore all Kelco products in one place. New user journeys were also created to guide visitors to industry-specific selections. All Kelco products, along with detailed descriptions and supporting assets, are now available for online shopping via WooCommerce, WordPress’s most popular eCommerce solution. Additionally, customers can now request custom fabrications and quotes directly through the site to meet their unique product needs. WP Engine, the trusted hosting partner, ensures top-notch security and performance for the site. Since launching the new website, Kelco Industries has seen significant improvements in organic search traffic. Strattonwebs.com’s digital marketing team developed keyword-targeted content, optimized metadata, enhanced the sitemap, and maximized the company’s Google Business Profiles. These combined efforts have increased the reach, engagement, and conversion rates, driving greater success for Kelco Industries.